If you are reading this and you are at least 15 years old, then you probably witnessed how people quickly change from using desktop computers to laptop computers because of the laptop's benefits opposed to the desktop computer. Unlike desktop, laptops are more user friendly and portable, making it best suitable for working individuals where the things they need are the laptop and its charger. That being said, the supplies are high because the demands are also high. There are several available units of laptop in the market right now which is why one must do research about what type of laptop to buy. If you are looking for an affordable yet quality laptop, hp chromebook 14 review may be of great help.
Generally speaking, a laptop is not as portable as a desktop and is prone to encountering problems. Teenagers are also at a higher chance of spending more time isolated in their room on their laptop, as they feel it is more private than a family computer; Hindering the communication skills further, and running the risk of becoming very anti-social as they are exposed to dangerous websites such as pro anorexia.
Portability- as mentioned earlier, this is probably the major advantage of laptops. You can take it anywhere since they are small enough to fit in your backpacks and travel bags. Moreover, unlike desktop where you need CPU for it to run, laptops contain all the hardware you need - monitor, keyboard, mouse and speakers. You can use them on small surfaces or even at your lap. Hence, the term laptop. However, in some cases, the portability of laptop may also be a downside since it can be easily stolen.
Accessibility- This goes with together with portability. Since a laptop is portable enough to bring anywhere, the user can easily access the internet, documents, music and many more. The information on the laptop goes wherever the user takes his/her laptop. However, one must always have a backup of their files in case the laptop got stolen or corrupted.
Heat- this one of the main problems of every laptop. There are only few laptops that has heat management. There is an option to pair the laptop with a cooling pad or a USB fan. Heat management is an important feature of a laptop since it can reduce the lifetime of your machine.
The role of a media buyer is crucial when it comes to reaching a wider market for your product/service. Their job includes negotiating the price of placing your advertisement on the radio, television, print and digital. In case of TV ad, it is important for them to identify at what time the commercial must be aired. Of course, it depends on your target audience. If your target are adult viewers, then it must be aired at night. Specifically, media buyers must make sure that all media inventory (times, days, lengths and sizes of placements) is bought within the budget. Hence, proper negotiation must be made with regards to this matter. Of course, the goal is to ensure the advertisements are seen by most people. If you are planning to change your career in to being a media buyer and thinking of enrolling in an online course, adtrics academy bonus will be perfect for you.
These are the mediums that you will be working in once you become a media buyer:
It is possible that you will not be working alone because chances are, you will working with a media planner. Some of your tasks include the following:
Determining the target audience for a certain media campaign or advertisement. It it up to you to decide how best to reach out and communicate to that audience. Visualize the sudden rise of new and innovative technologies. Without a carefully planned media campaign, it is likely they would never have reached such wider audience.
Keep up to date with industry research figures (distribution for newspaper/magazines, audience figures for tv/radio). Have you ever wondered how the media content in your favourite magazines are so perfectly aligned with your interests where it seems like it is written for you? Or how the ad pops up in your favourite tv show get your attention and you end up buying the product?
Monitoring buying strategies and tactics. This is where healthy relationships with clients and media sales companies will prove significant. Having a product to sell is nothing if there is no one to buy from you. It's a general rule of good business developed and established on strong relationships.
Basically, the responsibilities of media buyer are achieving a proper negotiation with media sales people and ensuring that a more people will be interested on your product/service.