Fashion retailers are learning fast on how life-after-lockdown, consumer preferences have changed since buying habits have to adapt to new lifestyle norms.
Choices of clothing, makeup, shoes, personal care products and accessories have mostly returned to basics; or if possible, to making do with the old ones until they need replacing. Obviously, the buying public is now conditioned to buy economically and only for practical purposes.
Consumers are Into Limiting Their Purchases
Impulse buying is definitely out of the question, since there is little or no reason to buy a nonessential item.
After all, why buy chic semi-formal wears and high-heeled shoes if big social celebrations, corporate events, festivals and concerts are currently out of future plans. Besides, many are generally living on monthly stimulus checks that are about to end come July 31, 2020. Others are still looking for employment or freelance work online, whilst trying to scrimp on whatever money they have left to see them through.
In fact, keeping up with fashion trends is not as important as making sure there will be food on the table. Health and wellness are the main focus, making it necessary for households to include essential vitamins and health foods in their grocery lists. Actually, boutique store owners, including online sellers are finding it difficult to make fashion forecasts. The best that they can do is to keep up with current demands, which are mostly basics.
What Most Fashion Shoppers are Buying Online Nowadays
When it comes to apparels, most online shoppers buy leggings, joggers or stretch jeans, plain colored cotton tees and comfortable footwears. The main idea is to wear something comfy while working from home, and at the same time wearing something practical and respectable when needing to leave one's home at a moment's notice.
Color choices are often basic, because there is the need to make new clothing purchases versatile. Besides, mixing and matching into different ensembles will make wearing a garment repeatedly less noticeable.
While lipsticks are no longer in demand, some prefer the more practical lip tints; just to add color in case they have to eat out and remove their face mask. Actually, female online shoppers are more interested in buying makeup that accentuates their eyes. Inasmuch as nearly everyone is into teleconferencing whether work-related or for social purposes, looking good in a streamed video can boost confidence when it's one's turn to say her piece. .
There is no saying for how long these minimalist fashion trends will last. It all depends on when the COVID-19 crisis has been quelled, or when a vaccine and drug will be available as protection and treatment, respectively. That will be the day when all businesses will be able to resume and open up employment opportunities.