The role of a media buyer is crucial when it comes to reaching a wider market for your product/service. Their job includes negotiating the price of placing your advertisement on the radio, television, print and digital. In case of TV ad, it is important for them to identify at what time the commercial must be aired. Of course, it depends on your target audience. If your target are adult viewers, then it must be aired at night. Specifically, media buyers must make sure that all media inventory (times, days, lengths and sizes of placements) is bought within the budget. Hence, proper negotiation must be made with regards to this matter. Of course, the goal is to ensure the advertisements are seen by most people. If you are planning to change your career in to being a media buyer and thinking of enrolling in an online course, adtrics academy bonus will be perfect for you.
These are the mediums that you will be working in once you become a media buyer:
It is possible that you will not be working alone because chances are, you will working with a media planner. Some of your tasks include the following:
- Determining the target audience for a certain media campaign or advertisement. It it up to you to decide how best to reach out and communicate to that audience. Visualize the sudden rise of new and innovative technologies. Without a carefully planned media campaign, it is likely they would never have reached such wider audience.
- Keep up to date with industry research figures (distribution for newspaper/magazines, audience figures for tv/radio). Have you ever wondered how the media content in your favourite magazines are so perfectly aligned with your interests where it seems like it is written for you? Or how the ad pops up in your favourite tv show get your attention and you end up buying the product?
- Monitoring buying strategies and tactics. This is where healthy relationships with clients and media sales companies will prove significant. Having a product to sell is nothing if there is no one to buy from you. It's a general rule of good business developed and established on strong relationships.
Basically, the responsibilities of media buyer are achieving a proper negotiation with media sales people and ensuring that a more people will be interested on your product/service.