Face it! Social media is a big part of a musician’s life. It is wishful thinking to believe that all you have to do is make great music to succeed in this industry. To expand your fan base and not bore or lose your existing fans, it’s essential to keep everything updated and publish genuinely compelling content. Fighting isn’t just about getting more followers; it’s about getting real fans to support your journey and sticking to your growth. There is no doubt that skill is needed to make good music, but that’s where some musicians stop. Communicating with fans and promoting music on social media is an excellent opportunity for bands and artists.

Build a solid strategy

Marketing yourself doesn’t have to be complicated. To maximize your potential, it helps you create a comprehensive marketing plan. Keep your branding consistent For your overall social media presence, you have to be compatible with your image. Once you decide what vibe you’re going for, stick with it. Keep that branding the same on all your social media platforms. On that note, make sure you have the same name across all of your media, too. If the handles are consistent across platforms, it will be easier for your viewers to find you. And to start growing your fan base, you may need to buy spotify followers and plays.

Find out which social platform works for you.

Some of us are always using Instagram and don’t understand TikTok. The reverse is also true. Therefore, it helps to share and conquer. If you find that having a TikTok account is something you can’t keep up with, choose one or more platforms to catch up. It’s essential to focus your efforts on reasonable goals you can obtain.

Be consistent with how often you post.

We all have that one artist we follow who posts more than ten times a day and, in turn, annoys the hell out of you every single day, clogging your feed. Don’t be that guy. Posting too much is one of the best ways to ensure that you lose your followers as quickly as you get them. For example, if you’ve already reached the maximum number of posts in your Instagram feed, throw some posts into your Instagram story and keep it running smoothly. It’s also helpful to plan how often you publish your posts, so you don’t catch up with yourself. 

Connect with fans.

Social media is the best way to interact with your fans. An excellent method for doing this is to let your audience in on the creative process. For example, do a campaign where you allow your fans to submit their artwork via Instagram for a chance to have their art as the next album cover. Or you could post a snippet of a song you’re working on and let them decide the name. Things like this make your fans feel like a part of the music rather than just a consumer.

Spread out your content.

If you have an album or song coming out soon, split that event up into a bunch of posts. Do it well in advance and remind everyone on all platforms. The important thing here is not to go over the top. Therefore, it is necessary to balance it. Once you find your way, this is a great way to captivate your audience and, at the same time, generate expectations. 

Schedule posts in advance.

This causes problems because there is so much content to share. You’re a musician and busy doing things about musicians, so how can you find time to catch up with all the posts you need to publish? Fortunately, there are plenty of resources to help you schedule your post to be published. 

Being genuine.

Social media is where you can connect with your fans in real-time. To communicate with them, you must be your most genuine self. Your audience will know if you are a fake and will surely stop engaging with you. This is a good starting point to get used to and move on to the best-performing posts on social networks. Focus on what works, and don’t waste your time on what doesn’t. The more personal and authentic your content, the more your fans can get in touch with you.